The only 5 star and Multi Award winning taxi service
​ in Henley and Surrounding areas.......

Henley taxi wise choice cars private hire
Wise Choice Cars premium taxi in Henley on Thames


​About Us


​Henley on Thames based taxi company Wise Choice Cars are a family run local Private Hire taxi company by Mark & Hayley Free, licensed as an operator through South Oxfordshire District Council to carry paying passengers.
We cater for clients in the local area of Henley On Thames, Marlow, Shiplake, Sonning Common, Wargrave, Twyford, Caversham, Reading, Nettlebed & Wallingford.
Our cars are new model Mercedes AMG E Class Estate & Toyota Avensis Tourers famed for their comfort, safety and reliability, with a large carry space for those all important airport trips.
With our vast experience in the service industry we can offer a service second to no other company in the area and being a family run concern we strive to provide an always reliable and caring service with every client being our most important.
Clean, smart, punctual, discerning and utilising the latest technology.
Our 'reviews' tab will show you that 'all' customers have a journey like no other.

Who We Are

Hayley Free

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My name is Hayley and I live in Henley-On-Thames.  I have worked in the care industry for the last 13 years since the age of 18, caring for people with Dementia and life threatening conditions.
I moved to Henley in 2015 and decided a new career was needed, and as I have a passion for driving I thought why not find a career doing something I enjoy.
Our goal at Wise Choice Cars is to provide you with a comfortable, friendly and always on time service. 
Mark Free​

My name is Mark and I live in Henley-On-Thames.  I have over 20 years experience in providing personal transport and protection for people in the music and film industry.
A long term martial arts black belt instructor, I have trained as a driving instructor and am the holder of  three advanced driving certificates.  
I love to drive and providing a superior passenger service is something I do with pride.  I have good organising and planning skills essential in providing  a quality service.
Being trained as a traditional English butler adds to my  personal service skills and etiquette.
I have a good working knowledge of London and the UK in general.  

Our History

​We have experience in providing high end personal transport and protection services since 2000.
Working for clients in the film and music industries including celebrities and blue chip business clients. We have provided our services in the UK and in Europe with Vehicle relocation to countries such as Sweden, Switzerland, Germany and Mallorca.

We have a very good working knowledge of the UK and London and take pride in pre planning our journeys utilising modern technology with the internet such as live flight tracking, traffic alerts and in car card payment services.
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Our staff have training in Advanced driving techniques, personal protection, Butler training, Care services and are Advanced DBS CRB checked, ensuring that any journey with us will be prompt, safe, comfortable, well planned and most of all enjoyable. 
Henley taxi wise choice cars Mark Free
Mark Free from Wise Choice Cars taxi in Henley & Reading
"Customer loyalty discounts available"
A member of the Institute of Advanced Motorists
       Mobile 'In car' card payments accepted